A common SEO practice is to rack popular keywords and fancy snippets; meanwhile a descriptive URL is often all that is needed. The neater the URL, the easier it becomes for people to remember WTH is the page doing in their bookmarks.
Did you know that the word accessibility almost always evokes the image of a disability sign in people’s mind? Developers are not any different: they want their webpages to be the most attractive, stylish and efficient, yet they frown internally when the talk of accessibility comes up.