For the past 30 years, the world has been divided into “developed nations”, “developing countries” and the “Third World”. However, these labels break down when it comes to web technologies. This article looks into parallels and trends between web development and human development.
We get fed up with social media at times, yet we still welcome emails into our mailboxes. Even when these emails are purely for marketing purposes. So, what is it that email marketing does much better than other Findability tools when it comes to customers and visitors? It’s all down to classic marketing tricks.
As with most theories, it starts with someone connecting the dots. In this case, Peter Morville in the mid 2000s defined Findability as “the degree to which a particular object is easy to discover or locate, [as well as] the degree to which a system or environment supports navigation and retrieval.”
So, let’s find more about this theory.