I’ve been juggling with Findability for a while now. Still, I can’t help but wonder: who is setting the algorithms clockwork in motion underneath the SERP? More importantly: is this search engine roulette even worth playing?
These are interesting times for internet customers. Facebook got told for selling our data, but Google is roaming free. Data Protection laws are sprouting up yet more people are making a career out of data analytics and tools. Google Custom Search Engine perfectly illustrates these blurry lines of our shoddy times.
We get fed up with social media at times, yet we still welcome emails into our mailboxes. Even when these emails are purely for marketing purposes. So, what is it that email marketing does much better than other Findability tools when it comes to customers and visitors? It’s all down to classic marketing tricks.
A common SEO practice is to rack popular keywords and fancy snippets; meanwhile a descriptive URL is often all that is needed. The neater the URL, the easier it becomes for people to remember WTH is the page doing in their bookmarks.
It’s SEO again! Ok, let’s be clear. The first and last time I paid attention to JSON was when I was learning Front End scripting with Javascript, JQuery, DOM and AJAX. I hadn’t thought much about JSON then.
As I said before, I’m new to the Website findability jargon. So when I first read about microformats I thought: “Yet another tool that nobody really uses but everybody likes to talk about”. Well, I was wrong.
In this blog, I will be focusing on Website Findability issues such as SEO, search, analytics and mark up. This is all part of my Web development course. So, over the next few weeks, I will research and review some of these essential topics, then post my findings on this blog.