I’ve been juggling with Findability for a while now. Still, I can’t help but wonder: who is setting the algorithms clockwork in motion underneath the SERP? More importantly: is this search engine roulette even worth playing?
These are interesting times for internet customers. Facebook got told for selling our data, but Google is roaming free. Data Protection laws are sprouting up yet more people are making a career out of data analytics and tools. Google Custom Search Engine perfectly illustrates these blurry lines of our shoddy times.
We get fed up with social media at times, yet we still welcome emails into our mailboxes. Even when these emails are purely for marketing purposes. So, what is it that email marketing does much better than other Findability tools when it comes to customers and visitors? It’s all down to classic marketing tricks.