A major part of SEO involves analysing and trouble shooting multiples issues from different angles. But spending countless hours tentatively testing newly implemented changes can often feel frustrating and counterproductive. Clearly, our brain capacity increasingly appear limited: it’s time to call AI.
I’ve been juggling with Findability for a while now. Still, I can’t help but wonder: who is setting the algorithms clockwork in motion underneath the SERP? More importantly: is this search engine roulette even worth playing?
We get fed up with social media at times, yet we still welcome emails into our mailboxes. Even when these emails are purely for marketing purposes. So, what is it that email marketing does much better than other Findability tools when it comes to customers and visitors? It’s all down to classic marketing tricks.
In the World WILD Web, the law of the jungle prevails: when people search for information on a webpage, they don’t necessarily want to research the topic. They only want to find the facts they need and get their quick feed!
In website building, it seems that gathering premium content is the first step. Then come accessibility practices and SEO strategies. What more is needed? Well, it’s about time to gather more data from…the users!
As with most theories, it starts with someone connecting the dots. In this case, Peter Morville in the mid 2000s defined Findability as “the degree to which a particular object is easy to discover or locate, [as well as] the degree to which a system or environment supports navigation and retrieval.”
So, let’s find more about this theory.
As I said before, I’m new to the Website findability jargon. So when I first read about microformats I thought: “Yet another tool that nobody really uses but everybody likes to talk about”. Well, I was wrong.
In this blog, I will be focusing on Website Findability issues such as SEO, search, analytics and mark up. This is all part of my Web development course. So, over the next few weeks, I will research and review some of these essential topics, then post my findings on this blog.