A major part of SEO involves analysing and trouble shooting multiples issues from different angles. But spending countless hours tentatively testing newly implemented changes can often feel frustrating and counterproductive. Clearly, our brain capacity increasingly appear limited: it’s time to call AI.
By now, I’m convinced that Findability has a much bigger part to play as we slowly move towards Web 3.0. This is the realm of AI, Big Data and… Blockchain Technology.
I’ve been juggling with Findability for a while now. Still, I can’t help but wonder: who is setting the algorithms clockwork in motion underneath the SERP? More importantly: is this search engine roulette even worth playing?
These are interesting times for internet customers. Facebook got told for selling our data, but Google is roaming free. Data Protection laws are sprouting up yet more people are making a career out of data analytics and tools. Google Custom Search Engine perfectly illustrates these blurry lines of our shoddy times.
We get fed up with social media at times, yet we still welcome emails into our mailboxes. Even when these emails are purely for marketing purposes. So, what is it that email marketing does much better than other Findability tools when it comes to customers and visitors? It’s all down to classic marketing tricks.
A common SEO practice is to rack popular keywords and fancy snippets; meanwhile a descriptive URL is often all that is needed. The neater the URL, the easier it becomes for people to remember WTH is the page doing in their bookmarks.
In the World WILD Web, the law of the jungle prevails: when people search for information on a webpage, they don’t necessarily want to research the topic. They only want to find the facts they need and get their quick feed!
Ah, good old error pages. They used to be as ugly as it gets: first because they left you in the middle of nowhere, second because their lack of design looked really dry. Developers would spend years before spotting their mistakes!
In website building, it seems that gathering premium content is the first step. Then come accessibility practices and SEO strategies. What more is needed? Well, it’s about time to gather more data from…the users!
It’s always interesting to ponder the future implications of a new or emerging technology. Blockchain is easily the biggest game changer of the last 2 years. It seems set to infiltrate every area of our digital existence in months and years to come.